I Have A DIFFERENTIAL STRATEGIC DIGITAL MARKETING STRATEGY – Jeffrey B Thompson

Differential Strategic Digital Marketing Strategy

Differential Strategic Digital Marketing by Jeffrey

Differential Strategic Digital Marketing Strategy

Are you missing out
Are you selling your home soon?
You need an agent with a
DIFFERENTIAL
STRATEGIC
DIGITAL MARKETING STRATEGY

Read below to find out more about our marketing strategy!

Client Care and Communication

We will be your partner as we work together to get you the best price in a timely fashion.
We are confident we can earn your trust and our policy is:

You can cancel at any time if you aren’t 100% Satisfied with our work!

As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:
• 360 Degree Picture Virtual Walk Through of the home
• Floor Plans and measurements both inside and outside
• In-depth analysis and expert advice on pricing strategy for optimal results
• Free consultation with professional Home Designer / Stager
• Professional staging services as needed to attract buyers (optional full staging available at extra charge) • Free Digital Marketing Specialist to maximize online presence
• Checklist of recommended changes to your home to ensure optimal pricing
• List of reputable vendors for any work required
• Meeting with Marketing Specialist to identify your home’s upgrades and features that you as homeowner find important
• Synced lock box to track Realtor showings.

While we market your home, we know you want to be informed and involved.

To keep communications flowing, we will:

• Send reports on our marketing efforts weekly
• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home
• Provide you marketing materials to share with your neighbors, connections and on your personal Facebook page and other social media sources (Youtube, Instagram, etc.)

High-Quality Marketing Materials
The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:

Professional photographer to capture interior and exterior images
Professional videography to create a high definition 3  to 5-minute virtual property tour with description of your home
A high quality, full color four-page brochure featuring your home
An individual property website which includes:
- printable brochures o photo gallery
- virtual tour
- property map
- reports for out of town buyers showing
  - nearby amenities
  - school scores and distance
  - community information
  - city demographics
  - a “contact me” button
customized texting feature directed to your home’s website
Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure • All materials cell phone compatible (91% of buyers use cell phones in their home search)
Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)

Tapping the Power of Digital Marketing, Social Media and the Internet
A recent NAR report said that 77% of buyers use social media in their home search, but only 16% of agents use social media in their marketing endeavors (our research shows that only 1% of the 16% actually know how to use it properly. Most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:
• Pre-market information to potential buyers currently searching with Coming Soon campaign
• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization
• Boost Target Market paid advertisement on social media featuring the property tour video which generates over 50,000 + views, comments, likes and shares
• Creating cookies and pixeling on the backend of the marketing to capture target audience and go after buyers who are searching
• Online syndication that includes Realtor.com, Zillow, Trulia, HomeFinder.com, Homes.com, RealtyTrac,LandAndFarm, LandWatch, AdWerx, Facebook, YouTube, Instagram, and many more with weekly posts and updates to keep your home in top spots
• Paid listing enhancements to keep your property in prime position on these sites • Backend access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
• Using Facebook analytics we create Weekly Facebook Ad campaign exclusively targeted through Facebook algorithm to people who are categorized and exhibit behaviors suggesting that they are more likely to be interested in buying
• Instagram posts about your home to reach the millennial market
• Virtual tour and photos on www.SoldByJBT.com with description written to enhance search engine optimization • Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
• Immediate follow-up to online interest or inquiries by phone or by sending response via text or email
• Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area.
Engaging the Real Estate Community
Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.
• Cooperate with all Real Estate companies in Thomas County and surrounding counties using multiple MLS Boards
• E-flyers sent to local and out of area agents with Barcode feature that brings them directly to your home’s website
• Promote your property directly to:
• Over 1000 eXp Realtors in Wisconsin
• Over 80,000 eXp Realtors in the USA, North America, South America, Europe, Asia and Australia
• The top 500 Cooperating Broker/Realtors in all 4 surrounding counties (WOW MKE Counties)
• Contact preferred lenders for any prospective buyers in their network
• Announce price reductions to our national network of real estate agents
• Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly
• Contact agents to request feedback after home is shown, which we then forward to you
• Perform a reverse prospecting search to identify prospective buyers in MLS

Traditional Real Estate Marketing on Steroids
Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also: • Send direct mail and email flyers about your home to our database of clients
• Contact Jeffrey B Thompson leads, centers of influence i.e. family, friends, community leaders and past clients for potential buyers
• Mass mail an 8 ½ by 11 colored glossy “Coming Soon” postcard up to 500 people in your specific neighborhood
• Full Color brochures featuring your home’s highlights
• Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes.

Behind the Scenes
While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:

• Immediately send responses to buyer leads via email and text
• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns
• Meet weekly with the team to keep on top of each step in the marketing campaign of your home
• Price the property correctly the first time to widen the window of buyer showings
• Reassess pricing if online traffic is not converting into offline tours
• Answer any questions that arise throughout the transaction
• Use technology of Electronic Lockboxes to monitor agent showings
• Research property’s current land use, zoning, deed restrictions and easements
• Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agent on MLS printout
• Verify that your property is free of all liens

Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:
• Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer
• Weekly communication via e-mail about status and progress of sale
• Text message and email reminders to you about appointments and deadlines of closing, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents
• Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and closing

BLOG: 7 Tips To Sell Your Home Faster and For More Money

#realdigitalmarketingextraordinaire
#yourhousedistributedtothemasses
#letsgetyourhouseold
#soldbyjbt
#maximizeyourhomessaleprice

Jeffrey B Thompson, eXp Realty
Call, text or pm,
1.262.444.0020

(Video Transcription)

Jeffrey B Thompson: When was the last time you went shopping online, Amazon, Google? Well, real estate’s really no different. When you’re selling your home just sticking a sign in the yard or placing it on the MLS, well that’s basic. Are you missing out on social media platforms with the most traffic? Hi, I’m Jeffrey B Thompson with eXp Realty. You need maximized exposure to get your home in front of the most potential buyers. 95% of all buyers search online for their homes, while 77% use social media to search for their homes, yet only 16% of agents are using social media in their marketing plan, and only 1% are doing it correctly.

Jeffrey B Thompson: As a real estate professional I want to offer more and better so I’ve come up with a Differential, strategic, digital marketing plan that puts your home in front of thousands of potential buyers weekly. You’re probably looking at this video as a result of those efforts. Now, if you’d like to hear more about how I use Fortune 500 tools to put your home in front of more buyers please don’t hesitate to reach out to me. I’m Jeffrey B Thompson with eXp Realty keeping it simple and keeping it real.